The most distinguishing factor of any font is its characters. Hidden beneath these characters, each typeface also has character—its own unique characteristics. However classified this information may seem, when used correctly, typefaces often speak to us more powerfully than the words that are written with them.
ROOTOTE tote bags are distinguished by the small pocket located on the side. Many of the ROOTOTE bags have surface designs, but the pocket, the brand’s most distinctive feature, is usually the same. Our idea was to extend the pocket out from the bag, and to turn it into a puppet.
Most of the time, we put things into tote bags, but the roopuppet pops out of the rootote’s pocket, making this a very unusual tote bag indeed. The roopuppet comes in four versions: a kangaroo, a bear, a human being and a dinosaur.http://www.nendo.jp/works/detail.php?y=2012&t=288